IDL helped support the Joyride rollout by working alongside the Retail Experience Design team in both The Grove and Chicago DTC locations. Bringing to life thousands of tiny beads was a challenge of balancing fun with technical execution on a large scale.
Creative Direction: Nike RXD, Bryon Panaia
Lead Design: Nike RXD Randall Tipton + Mairwen Eslinger / Tim Weakland + Tracee Enayah
Support Design: James Jensen + Jena Beyers
Account Management: Kenna Borgmeier
Project Management: Leticia Barajas / Almamia Devine / Shannon Case
Project Engineering: Greg Schaal