Laissez les bons temps rouler!
SGK brought the soul of New Orleans to the Super Bowl with a high-energy activation for Nike and Champs Sports, turning the streets of the French Quarter into a vibrant celebration of community, culture, and football. In collab with local artist, Nik Richards, we transformed a food truck into a moving work of art. One side featured a history city homage while the other leaned into football culture. Musical movement tied the full piece together.
First we cruised through the tightly packed French Quarter with Saints receiver Rashid Shaheed, bringing that signature joie de vivre, for two unforgettable stops. The crowds were thick, locals and football tourists all came out to support!
The truck made its grand finale outside Champs Sports, where 35 kids from 'Son of a Saint' got a private shopping spree followed by swag bags packed with exclusive Nike gear and shoes. Bags were handed out by the one and only Tyrann Mathieu. From the streets to the store, this activation was pure New Orleans magic!
SGK brought the soul of New Orleans to the Super Bowl with a high-energy activation for Nike and Champs Sports, turning the streets of the French Quarter into a vibrant celebration of community, culture, and football. In collab with local artist, Nik Richards, we transformed a food truck into a moving work of art. One side featured a history city homage while the other leaned into football culture. Musical movement tied the full piece together.
First we cruised through the tightly packed French Quarter with Saints receiver Rashid Shaheed, bringing that signature joie de vivre, for two unforgettable stops. The crowds were thick, locals and football tourists all came out to support!
The truck made its grand finale outside Champs Sports, where 35 kids from 'Son of a Saint' got a private shopping spree followed by swag bags packed with exclusive Nike gear and shoes. Bags were handed out by the one and only Tyrann Mathieu. From the streets to the store, this activation was pure New Orleans magic!
CREDITS
Client: Nike & Champs Sports
Client: Nike & Champs Sports
Creative Direction: Tim Weakland
Art Direction: Gabe Fernandez
Illustration: Nik Richard
Account Management: Nicole Arnan
Project Management: Emily Rogge / Yinka Omolayole
Content Capture: Tyler Conde
Content Capture: Tyler Conde