Wheaties celebrated 100 years of sports history by honoring four legendary champions. First up was the greatest, Muhammad Ali. After initial brainstorming sessions and creative ideation, a boxing centric seeding kit was the design play. It came complete with custom gloves and a gym bag to accompany the collector box. Ali's amazing range of quotes served as perfect creative fuel for glove hand typography. We even got a kit to Laila Ali for approval!

Creative Direction: Aaron Carlsson
Lead Design /  Associate Creative Director: Tim Weakland 
Support Design: Tracee Enayah
Account Management: Bryan Humphreys 
Project Management: Becca Telthorster
Project Engineering: Greg Schaal

Photography: Ray Hall

Bag Construction: Prime Cut Bags
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