At Sincerely Truman, I created the Good Coffee site alongside Art Director Chelsea Spear. Together we sought to bring the pleasing aesthetic of each Good Coffee location into the digital expression of the business. Good Coffee is known for both its hospitality and its many textures, from beautiful marble countertops and honeycomb tile work, to deep leathers and cloth couches. We brought in additional color by including warmer natural coffee tones and in store plant imagery. We wanted to give the site Scandinavian cleanliness and precision without losing the neighborly attitude of Portland.
Creative Direction: Simon Armour
Art Direction: Chelsea Spear
Design: Tim Weakland
Development: James Hall
Photography: Michael Spear