Jordan’s largest initiative of 2017 featured a custom shoe pack collaboration with Gatorade, asking a new generation to ‘Be Like Mike’. IDL concepted, created and installed the retail campaign for the primary Chicago flagship store, which was unveiled in three phases. Additional locations included: a one day only 7-11 collaboration in Chicago, featured space in the Hollywood & Highland Footlocker flagship door grand opening and 34th Street in New York City.
34th Street Lounge
Additional spaces:
Creative Direction: Sara Schmidt
Design: Tracee Jeung + Tim Weakland
Account Management: Bryan Humphries
Project Build IDL 
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