In celebration of a new jersey release Nike + Liverpool FC looked to SGK for a means of sending out the newest gear to their highest tier influencers and athletes. 
In order to sustainably ship out newly released gear we developed a soccer inspired training bag. Hand-type phrases from club history adorn the exterior. The shoulder strap incorporates a supporter scarf into the design. Both cloth and metal tags identify bag recipients and the club messaging. The collection contains the new home kit, warmup jacket, puffer vest and soccer ball.

Client: Nike + Liverpool FC
Creative Direction: Tim Weakland

Art Direction: Alyssa Barnes

Support Design: Maddy Wignall

Account Management: Kenna Borgmeirer 

Project Management: Emily Rogge

Project Engineering: Greg Schaal

Bag Construction: Prime Cut Bags

Photography: Ray Hall
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