In celebration of a new jersey release Nike + Liverpool FC looked to SGK for a means of sending out the newest gear to their highest tier influencers and athletes.
In order to sustainably ship out newly released gear we developed a soccer inspired training bag. Hand-type phrases from club history adorn the exterior. The shoulder strap incorporates a supporter scarf into the design. Both cloth and metal tags identify bag recipients and the club messaging. The collection contains the new home kit, warmup jacket, puffer vest and soccer ball.
CREATIVE CREDITS
Client: Nike + Liverpool FC
Client: Nike + Liverpool FC
Creative Direction: Tim Weakland
Art Direction: Alyssa Barnes
Support Design: Maddy Wignall
Account Management: Kenna Borgmeirer
Project Management: Emily Rogge
Project Engineering: Greg Schaal
Bag Construction: Prime Cut Bags
Photography: Ray Hall
Art Direction: Alyssa Barnes
Support Design: Maddy Wignall
Account Management: Kenna Borgmeirer
Project Management: Emily Rogge
Project Engineering: Greg Schaal
Bag Construction: Prime Cut Bags
Photography: Ray Hall