Foot Locker’s Red Carpet Reopening
Celebrating the grand re-opening of their Portland-area store, Foot Locker tasked SGK with bringing both the space and Nike’s JA 3 Make Them Watch tour to life. Rest assured, we rolled out the red carpet for ‘em.
Drawing inspiration from Ja Morant’s showtime stardom on the court, we welcomed guests across the red carpet to a full theater-inspired buildout, complete with custom ticket handouts and immersive brand moments. Guests were greeted by a live DJ, interactive photo ops, arcade games, fresh popcorn, and custom tee giveaways. To top it all off, we gave them the chance to enter and score tickets to a live NBA game. The best way to describe this activation? Absolute cinema.
Portland was sent an invitation to step inside the new space, feel the energy, and be part of a unique activation moment.
Celebrating the grand re-opening of their Portland-area store, Foot Locker tasked SGK with bringing both the space and Nike’s JA 3 Make Them Watch tour to life. Rest assured, we rolled out the red carpet for ‘em.
Drawing inspiration from Ja Morant’s showtime stardom on the court, we welcomed guests across the red carpet to a full theater-inspired buildout, complete with custom ticket handouts and immersive brand moments. Guests were greeted by a live DJ, interactive photo ops, arcade games, fresh popcorn, and custom tee giveaways. To top it all off, we gave them the chance to enter and score tickets to a live NBA game. The best way to describe this activation? Absolute cinema.
Portland was sent an invitation to step inside the new space, feel the energy, and be part of a unique activation moment.
CREDITS
Client: Foot Locker + Nike
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Client: Foot Locker + Nike
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Creative Direction: Tim Weakland
Art Direction: Van Stanek / Gabe Fernandez
Design: Austin Bowman
Account Management: Christina McCarthy
Project Management: Emily Rogge / Faith Wilson / Marion Guinnee / Adrian Anaya
Production: Charles Robinson / Matchless
Content Capture: Dustin Tolman
Production: Charles Robinson / Matchless
Content Capture: Dustin Tolman