For the launch of Pegasus 41, Nike asked us to go big, think pre-pandemic full scale retail take-over. They needed to get back to owning moments in market with a splash. Pegasus was getting back to its running roots with a few improvements, now with more VOLT color. The result was a disruptive, electrifying retail experience that was impossible to ignore.
Timing was tight. So the studio Portland studio picked up our pencils and threw down a pile of sketched concepts and ideas based around the new energy that springs from Peg 41's innovative ability to transfer a runner’s energy. We invited our favorite Nike partners over a single afternoon brainstorm session, closed the conference room doors and didn't leave until we had the direction we needed to win in market.
From inspirational sketches, amazing renders are born, and brilliant spaces can be constructed. We ended up developing three pinnacle retail expressions for Peg 41 within House of Sport Doors at Dick's sporting goods. From there we shifted to over 250 additional doors across the country including 8 running speciality doors for the first time in a long time.
Scroll to see our process from sketch to final build.
Timing was tight. So the studio Portland studio picked up our pencils and threw down a pile of sketched concepts and ideas based around the new energy that springs from Peg 41's innovative ability to transfer a runner’s energy. We invited our favorite Nike partners over a single afternoon brainstorm session, closed the conference room doors and didn't leave until we had the direction we needed to win in market.
From inspirational sketches, amazing renders are born, and brilliant spaces can be constructed. We ended up developing three pinnacle retail expressions for Peg 41 within House of Sport Doors at Dick's sporting goods. From there we shifted to over 250 additional doors across the country including 8 running speciality doors for the first time in a long time.
Scroll to see our process from sketch to final build.
CREDITS
Client: General Mills Cereal
Client: General Mills Cereal
Executive Creative Direction: Curtis Maddox
Creative Direction: Tim Weakland
Art Direction: Derek Walker
Design: Noa Beatty / Gabe Fernandez
Account Management: Alex Umbdenstock / Nicole Arnan
Project Management: Shannon Case / Faith Wilson
Project Engineering: Greg Windell / Mason Kincaid
Motion Assets: Ryan Rothermel
Motion Assets: Ryan Rothermel