Kyrie 4

IDL helped Nike launch Kyrie Irving's fourth signature shoe in retail locations all over the country. Kyrie was traded to Boston and was suddenly the face of a storied franchise on the rise. We developed custom lit and dimensional elements based on the shoe sole pattern and Kyrie's electric movement on the court.
Nike X NBA 

Alongside the seeding kit, I led the IDL team environment design for the NBA jersey launch across all elevated Footlocker doors from coast to coast. We mixed polished knit with raw metal in the windows and developed custom backboard displays to highlight the jersey inside each door.
Come Out of Nowhere 

Nike Basketball Holiday 2016 initiative. We helped Nike North American build out House of Hoops locations all over the country with an interesting campaign focusing on the daily Hate the comes at these star players.
Kyrie 3

For the launch of Kyrie Irving's third signature shoe initiative, IDL helped Nike North American Basketball build out House of Hoops locations all over the country. The Kyrie 3 shoe and launch ended up being one of Nike's best selling shoes in years. We developed custom lit and dimensional elements based on the shoe pod pattern from the bottom of the sneaker.
KD 10 

Nike Basketball Summer 2017 initiative. We helped Nike North American build out House of Hoops locations all over the country for Kevin Durant's 10th custom shoe. For the premier NYC door, we even developed a custom footwear chandelier.
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