We partnered with Jordan to bring the third Russell Westbrook shoe to life in the Downtown LA store. Why Not Ze0.3 was a chance to build on the Westbrook's story, leaning into the Zero Noise backdrop of an offseason trade. We created an overwhelming environmental experience from static noise and tv color bar motion, bringing chaos into every hit in the consumer journey.
Creative Direction: Aaron Carlsson
Lead Design: Tim Weakland
Support Design: Brandon Hrycyk + James Jensen + Jena Beyers
Account Management: Bryan Humphreys
Project Management: Becca Pace
Project Engineering: Greg Schaal / Sander Lindeke